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This Document Proves That Color Photography Was Built For White People

The correct color reproduction in a color photography may suffer some difficulties. Nowadays, we can take advantage of many tools that can help us. Unfortunately, in the era of analogue photography, the situation was not so optimistic. The chemicals coating the film simply weren’t adequate to capture a diversity of darker skin tones. Back in the days, to check the correct color reproduction photographers used Shirley Card. It represented white women dressed in all kinds of colorful outfits with the color chart placed underneath. The tones were set for the light skin so the photos of people with dark tones was not looking good.

It all began changing in the 1970s when companies advertising furniture and dark chocolate have spoken about the problem. Watch this short Vox’s document about the evolution of color photography.

Share your thoughts about the evolution of color photography and watch The History of Photography in 5 Minutes.

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Geralt Nowak

There will be something about me. I'm too lazy now.

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